Increase Brand Awareness With SMS Marketing |
Posted: March 15, 2019 |
5 Reasons to Use Video Text Message Marketing
If your company has tried conventional marketing (print, television, radio, direct mail) with less than great results, it might be time to use text messages as a marketing tool. Studies show that 85% of US adults use a smartphone and 73% of them send and receive regular text messages. Although these statistics attract your attention, I really wanted to substantiate this by offering even more reasons to use video marketing to promote your brand and sell products.
The benefits of video text messages:
1. Your contacts almost always have their mobile phone (and with them), so you know that your message is delivered exactly where it should be, 24/7.
2. SMS delivered quickly and reliably; no delays in printing, planning or emailing delays.
3. More than 95% of the text messages will be read within 15 minutes of receipt. This is great news for people who send time-sensitive videos for things like day sales, contract negotiations, meeting reminders, and more. Almost 100% of the time, your videos will be watched while the information is hot.
4. These messages are only received by people who have requested information from you, or people who are all your customers, with whom you can send targeted information to achieve better results.
5. Discount coupons and special offers made with the help of text messages, give on average 20% redemption compared to 2% for offers of print, television, radio or direct mail. In addition, 33% of smartphone users prefer to receive offers via SMS, compared to offers received via: mobile internet (21%), applications (11%) and voicemail (8%).
Last but not least, I think that the benefit deserves more than just a paragraph and is directly related to the use of video as part of an SMS message. Consumers quickly switch to video as a source of information, partly because of the visually attractive and entertaining aspects. But more than that, this is a way for them on a personal level to connect with the message they receive - even with marketing.
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